The Weird and Sincere is a paper goods brand straight from the quasi-weird mind of April Steward.  A lifelong paper & print lover, her designs can be described as playfully quirky, with nods to pop culture that have an underlying sincerity throughout.  Locally printed, all illustrations are hand-drawn first then digitized for composition and color work. The debut collection is a modest line that will grow in time.  


A bourbon-loving redhead who thought it was high time to share her offbeat doodles with the like-minded.  A proper Gemini with dueling dualities in constant opposition, you will forever find her rooting for the underdog as she believes strongly in encouragement and in fostering connection with the people in our lives.  She is currently obsessed with her small vintage typewriter collection and is really happy with the nostalgia that comes with putting pencil to paper.